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Fig Tree Web Design
Fig Tree Web Design

Get More Local Customers with Paid Ads That Work

Targeted Advertising That Delivers Results

With pay-per-click (PPC) advertising, your business only pays when someone actually clicks on your ad. That means no wasted money - just measurable results and faster growth.

Appear at the top of Google & Bing search results
Drive qualified leads directly to your website
Get measurable ROI with transparent tracking
Search Visibility 

Show up when your customers are actively searching for your services.

Budget Control

You set the budget - we make sure it goes as far as possible.

Measurable Results

Every click, call, and lead is tracked for clear reporting.

Expert Management 

Certified Google & Microsoft Ads management, customized for North Carolina businesses.

What Is PPC?

Pay-per-click (PPC) advertising is a digital marketing strategy where you only pay when someone engages with your ad. It’s one of the fastest ways to get visibility in Chapel Hill, Durham, Raleigh, and across North Carolina. Instead of waiting months for SEO to kick in, PPC helps you capture new leads today.

What We Offer

Google Ads Management

Reach customers right when they’re searching for your services. With Google Ads, we create targeted campaigns that drive qualified leads, maximize your budget, and keep your business visible at the top of search results.

Microsoft / Bing Ads Management

Expand your reach beyond Google. Bing Ads connect you with millions of users who rely on Microsoft’s search network - often at a lower cost per click. We’ll help you capture this untapped audience and boost your ROI.

What You Get

Ads tailored to your local market & industry

Custom campaigns designed to fit your community and your business niche, so every dollar works harder for you.

Keyword research and targeting to reach ready-to-buy customers

We identify the terms your ideal customers are searching for, ensuring your ads reach people ready to take action.

Landing page recommendations designed to boost conversions

Get expert guidance on improving your website pages so clicks turn into real leads and sales.

Ongoing campaign monitoring and optimization

We continuously adjust bids, ads, and targeting so your campaigns stay effective month after month.

Monthly performance reports written in plain English

Clear, jargon-free reports that show where your money is going and the results you’re getting.

A partnership-focused approach to your growth

A dedicated partner who monitors, adjusts, and optimizes your ads every month so your campaigns stay effective and profitable.

Our Process

1. Discovery Call – Learn about your business and goals

We take time to understand your business, audience, and growth goals.

2. Research & Strategy – Competitor analysis, keyword planning, targeting

Data-driven insights shape a custom plan built to outperform competitors.

3. Campaign Setup – Ad copywriting, keyword targeting, budget allocation

We craft compelling ads and align targeting with your budget for maximum ROI.

4. Launch & Monitor – Ads go live, daily/weekly adjustments

Once live, we continually refine campaigns to keep performance on track.

Transparent PPC Ad Pricing

Two Month - Initial Trial

We offer two months of free management. During this obligation free trial, you only pay for your actual ad spend - no management fees.
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There is no minimum spend required during these two months. You can test with as little or as much as you’re comfortable with.
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We want our clients to be comfortable with the process and learn if there will be a projected return on investment before moving forward.

After the Trial

Once the two month trial has been completed - you can decide whether or not you would like to move forward with ongoing PPC. ​If you do decide to move forward, the ongoing terms are outlined below:

  • The management fee for a 3 month contract is $349 / mo or 25% of ad spend, whichever is greater.
  • The management fee for a 6 month contract is $299 / mo or 20%, whichever is greater.
  • ​The management fee for a 12 month contract is $249 / mo or 15%, whichever is greater
Ready To Start?

FAQ

Is PPC management only available to clients who use your website services?

Yes. Our PPC management is exclusively offered to businesses we’ve built or manage websites for, so we can ensure your campaigns are fully optimized and integrated with your site.

Do I need a large budget to start with PPC?

No, you don’t need a large budget to begin. With our two-month trial, you only cover the ad spend at cost, so you can test PPC without heavy upfront commitments.

Do you require a contract or long-term commitment?

Not at first. The initial two-month trial has no contract, so you can test PPC risk-free. After that, you choose the level of commitment that fits your business:

  • 3 months → $349/mo or 25% of ad spend (whichever is greater)

  • 6 months → $299/mo or 20% of ad spend (whichever is greater)

  • 12 months → $249/mo or 15% of ad spend (whichever is greater)

This gives you flexibility - shorter terms for testing the waters, or longer terms if you want the best rate and a partner invested in your long-term growth.

Can you guarantee results?

No agency can guarantee exact results - but with our two-month trial, we have a strong incentive to make your campaigns successful from the start. Our goal is to prove value early so you feel confident continuing.

Can I pause or adjust my campaigns at any time?

Yes. We manage your campaigns in line with your goals, and we’ll pivot strategies when needed. Whether it’s adjusting budgets, shifting targeting, or pausing for seasonal reasons, we stay flexible to what’s best for your business. However, during the course of a contract, the management fees will continue to be charged even with changes in strategy.

How quickly will I see results?

PPC can generate clicks and leads almost immediately, but meaningful patterns take time. During your two-month trial, we’ll begin seeing how well we can drive a return on investment. From there, we refine and optimize to keep improving your results.

Don't See Your Question?

Not finding what you need? Send us your question and we’ll respond quickly with the information you’re looking for - no newsletters, no spam, just answers.

Send Us Your Question

Just need website management?

If PPC isn’t the right fit right now, we also offer affordable website management and hosting to keep your site secure, updated, and performing well.

See Pricing